iPad Dominates Tablet Market, Google Nexus Increases Share

Apple's tablet accounts for 87 percent of North American web traffic.

Apple's iPad remained the dominant tablet during December, but Google's Nexus slate and Amazon's Kindle Fire increased their market share.

Online advertising firm Chitika examined North American tablet impressions on its advertising network, with the latest report collecting "tens of millions of tablet impressions" gathered from December 8 to December 14.

Apple's lineup of the iPad generates 87 percent of North American web traffic, while the Kindle Fire slate enjoyed the largest increase. Amazon's tablets accounted for 4.88 impressions per 100 iPad impressions, equivalent to a 4.25 percent share of "all tablet web traffic as a whole."

Impressions generated by the Kindle Fire increased by 20 percent from the 3.57 percent share it settled for a month earlier. Elsewhere, Samsung's Galaxy tablets and Google's own devices including the Nexus 7 also "experienced a usage share increase, albeit less impressive than the Kindle Fire."

During the aforementioned period, Samsung's devices saw their impressions increase from 2.36 percent to a 2.65 percent of North American tablet traffic. The Nexus slate increased its share from a 0.91 percent hold in November to 1.06 percent in December, which represents a 15 percent month-to-month growth.

The full list of tablets ranked by average tablet impressions per 100 iPad impressions is as follows:

• Amazon Kindle Fire: 4.88
• Samsung Galaxy Tablets: 3.04
• Google Nexus Tablets: 1.22
• Asus Transformer: 0.93
• Barnes & Noble Nook: 0.91
• BlackBerry PlayBook: 0.80
• Acer Iconia: 0.76
• Toshiba Thrive: 0.60
• Motorola Xoom: 0.59
• Other Android Tablets: 0.45
• Microsoft Surface: 0.22
• HP TouchPad: 0.18
• Unidentifiable Android Tablets: 0.17

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